TradeDoubler Figures Reveal Healthy Online Christmas Sales
Alarm bells are ringing for European retailers in the wake of reports that offline pre-Christmas sales are down on projections. TradeDoubler, the leading provider of online marketing and sales solutions, however can reveal that online sales figures are rising rapidly in the run up to Christmas. The TradeDoubler monthly Tracker* shows the value of sales completed through its European network increased by over 25 per cent from October to November 2003 1. Even more encouraging is a growth in the number of online sales of more than 220 per cent2.
TradeDoubler, whose network generates over €50 million of online sales each month for clients including Ebay, Dell and Apple, saw €13.6 million sales made in the third week of November alone. While not all purchases will be related to the festive season the TradeDoubler Tracker is in line with a report published in November 2003 by Jupiter Research, which predicted that almost 40 per cent of internet users are planning to do some or all of their Christmas shopping online, an increase of 18 per cent from 2002. The Tracker shows that the average purchase price of a single item is €200, suggesting people are increasingly using the Internet to buy high value gifts.
One of the top selling items within the UK network has been within the mobile phone industry. TradeDoubler has generated on average a 73 per cent increase in sales numbers from October to November, as well as a 93 per cent increase in sales values during the same period, for its ten mobile phone clients. The value of each sale has also risen from an average of £53 per phone in October to £59 in November.
Will Cooper, chief marketing officer at TradeDoubler commented, “Earlier indications that consumers are waiting for the heavy discount period before choosing their gifts are not borne out by November’s Tracker. It will be interesting to see how behaviour changes over the next critical four weeks.”
*The TradeDoubler Tracker is a monthly report on online sales volumes and trends, based on TradeDoubler’s monitoring of sales made through its European network. It is published at the start of each calendar month and the content is based on data assimilated during the previous month. Register to receive the Tracker by emailing tradedoubler@bitepr.com.
About TradeDoubler
Founded in 1999, TradeDoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 13 other markets, and customers include Apple, Dell, John Lewis, Renault and Kelkoo. Please visit www.tradedoubler.com for further information.
Editorial Contacts
Bite Communications
Gia Goodman / Belinda Tewson
T: +44 (0) 20 8 834 3473 / + 44 (0) 20 8 8343403
E: Gia Goodman , Belinda Tewson
TradeDoubler
William Cooper
T: +44 (0) 207 351 9722
E: Will Cooper
1 Comparing 3 week period in October to identical 3 week period in November
2 Comparing the period Oct-Nov ‘02 with Oct-Nov ‘03
