TradeDoubler Group Appoints New Human Resources Director and VP Business Development

TradeDoubler Group today announced two senior appointments. Ulrika Wahllöf will join TradeDoubler as Human Resources Director on 22nd August, 2007, replacing Petra Lindqvist who will return part time after the summer following maternity leave. Additionally, TradeDoubler also promoted Kayhan Utkutug to the newly formed position of VP Business Development.

Ulrika joins TradeDoubler from OMX AB, where she has held the position of VP HR for Market Technology, which employs 800 employees. Her position covered strategic and operational responsibility for the development and implementation of HR activities and projects. Ulrika was also an integral part of the Market Technology management team.  She holds a Bachelor of Science in Human Resources Development and Labour Legislation from Uppsala University in Sweden.

"Ulrika has an energy that fits well within TradeDoubler. She has significant international experience and this senior appointment emphasises the importance TradeDoubler places on investing in our people.  I would also like to thank Kristina Helseth-Fors, the acting HR Director whilst Petra Lindquist has been on maternity leave, for all of her hard work,” says William Cooper, CEO TradeDoubler.

Kayhan’s new strategic position as VP Business Development will focus on recognising new areas of growth for new products, technology and markets, in line with TradeDoubler’s expansion ambition. Kayhan previously held a number of roles within product development and senior management at TradeDoubler. TradeDoubler is currently recruiting for Kayhan’s most recent position, VP of Products.  Kayhan studied economics at Lund University in Sweden and Université de Paris IX Dauphine and has been on the TradeDoubler Group Management Board since September 2002.

"Kayhan has been an integral part of TradeDoubler’s senior management for many years.  Given our stated strategy to increase the pace of our growth both from a product and geographic perspective, this is a vital role for the company. I am confident that with Kayhan’s knowledge of both the company and the industry we will be able to deliver on our strategy," continues William Cooper.


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TradeDoubler is a Pan-European digital marketing company offering a range of performance-based marketing solutions.   TradeDoubler’s products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness.  Headquartered in Sweden, the company boasts a unique European reach with local offices in 15 countries across Europe and a presence in a further three countries.   With a breadth of expertise across multiple industry sectors and a network of more than 118,000 website publishers TradeDoubler helps deliver online results for over 1,200 advertisers across Europe including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.

For further information, please contact:
William Cooper, CEO
+ 46 (8) 40 50 800