TradeDoubler recruits BT heavyweight to maintain strong UK sales growth
TradeDoubler now ranked one of the fastest growing digital media companies in the UK
Reflecting the company's commitment to maintaining its UK sales success, TradeDoubler, the pan-European, performance-based digital marketing specialist, today announced the appointment of ex-BT, industry heavyweight, Mike Glegg, as UK Sales Director. Based at the company's UK offices in London, Mike's key objectives will be to drive new business across multiple programmes, to further expand the UK sales team, and to build on TradeDoubler's UK achievements to date, which have seen the company ranked as the 24th fastest growing digital media company in the UK*, with an impressive 284% revenue growth over two years.
With eight years at BT, where Mike was responsible for online consumer sales across Affiliates, Search, SEO, Partnerships and Resellers as Head of Consumer Indirect Channels, he will manage TradeDoubler's UK sales team and is tasked with taking TradeDoubler to the next level in the company's development. Mike takes over the role of UK Sales Director from Luke Aviet, who has been promoted to head up TradeDoubler's International Sales Division in the newly created role of International Sales Director. Luke has been with TradeDoubler since 2002.
With the increase in customer demand, David Buckle has also been recruited as Head of Campaigns to join Mike Glegg in TradeDoubler's UK sales team. David has been in various business development and sales roles for the last 12 years. Prior to joining TradeDoubler he worked as Sales Director for Eyeblaster, and before that he spent four years as an Account Director at 24/7 Real Media. At TradeDoubler David will be responsible for sales across TradeDoubler's Campaigns products - td Reach (ad network) and td Push (campaign network).
Andreas Bernström, Managing Director, TradeDoubler UK & Ireland said, "We are delighted to welcome Mike and David on board at TradeDoubler. Our UK sales team has rapidly expanded over the last 12 months and we're confident that Mike and David's considerable experience will have a significant impact on maintaining sales growth. Company wide we have experienced revenue growth of 61% last year, with the UK our most dominant market."
*TradeDoubler is ranked 24 of the Top 50 Fastest Growing Digital Media Companies, a league table published in Media Momentum 2007 by the research centric investment bank, GP Bullhound. TradeDoubler is the only performance-based marketing company to make the top 50 and is further evidence of the company's leadership position in its field. The strong growth of the top 50 companies demonstrates the continued health of the digital media industry.
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About TradeDoubler
TradeDoubler is a Pan-European digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique European reach with local offices in 15 countries across Europe and a presence in a further three countries. With a breadth of expertise across multiple industry sectors and a network of more than 100,000 website publishers TradeDoubler helps deliver online results for over 1,000 advertisers across Europe including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.
