Avis

Since June last year, Avis Europe has utilised TradeDoubler’s European affiliate marketing network in Germany, Norway, Sweden, Denmark and the UK. By using TradeDoubler’s Media Toolbox solution, it will now be able to more effectively track and react to customer behaviour to all its online marketing tactics. The tracking reveals the relative performance of PPC activity, email campaigns, banners and strategic partnerships in achieving Avis’s sales objectives in 13 European markets.

Mirko Behnert, E-Commerce Marketing Manager, Avis Europe plc, “In the past, we had to review and analyse separate reports from different technology solutions for all the various online marketing initiatives we implemented. With TradeDoubler’s Media Toolbox we are now able to consolidate all our online marketing tracking, thereby saving ourselves valuable time and resources. The Media Toolbox enables us to compare Return on Investment for all our online marketing initiatives and ultimately evaluate the effectiveness of all campaigns.

Will Cooper, Chief Marketing Officer, TradeDoubler, said: “We are delighted that Avis Europe has decided to extend its agreement and will now be benefiting from our Media Toolbox solution. It is great to be part of Avis Europe’s long-term business strategy and be able to provide technology that will help the company implement effective marketing campaigns to customers in a number of European countries.”

About TradeDoubler

TradeDoubler provides solutions for managing online marketing and sales activities on the Internet. The solutions provide companies with the tools to administer online partnerships, drive sales online, carry out branding and promotional campaigns and other direct marketing activities. The company operates in 16 countries across Europe, and has more than 700 active clients in Europe that are a mix of local and international companies, including Dell, Apple, Sony, Air France and eBay.

About Avis Europe plc

Avis Europe (FTSE: AVE) is the leading car rental company in Europe, Africa, the Middle East and Asia, and part of a global Avis network in 160 countries and almost 5000 locations. The network generates revenue of over €2.2 billion through wholly owned subsidiaries and an extensive network of licensee partners.


Editorial Contacts

Editorial contacts

Bite Communications
Georgina Blizzard
T: +44 (0) 20 8834 3460
E: georgina.blizzard@bitepr.com

TradeDoubler
William Cooper
T: +44 (0) 207 881 1404
E: will.cooper@tradedoubler.com