2007
28 November 2007
Christmas comes early for HMV and TradeDoubler
Christmas cheer is descending on the teams at TradeDoubler and client hmv.com as they celebrate their recent success in the Best Use of Affiliate Marketing category at the annual IMA Awards. This is the first affiliate-specific category of its kind on the industry awards circuit and is a testament to the growing importance of this channel in clients’ digital marketing budgets to warrant individual recognition. hmv.com fought off stiff competition from Jessops, the second TradeDoubler client to be shortlisted, 3 Mobile (agency: Summit Media) and CreditExpert Financial (agency: Experian) to claim the accolade.
12 November 2007
TradeDoubler expands relationship with BT
Following a successful re-pitch, BT has today appointed TradeDoubler, the pan-European digital marketing company, as its primary affiliate network provider for the BT group of services – including BT Shop, BT Vision, BT Total Broadband and BT Business.
09 November 2007
PC World Returns to the Tradedoubler Network
PC World has today announced that it will be re-launching its affiliate programme with TradeDoubler, the pan-European digital marketing company. The revised focus of PC World to deliver incremental sales revenue from its programme and to extend its reach amongst affiliates has been pivotal to the reinstatement of TradeDoubler whose unparalleled publisher reach and commitment to publisher recruitment has been a key deciding factor. PC World will be also working with the TradeDoubler Client Services team to build its programme profile making it the most competitive in its sector.
25 September 2007
TradeDoubler Affiliate Marketing Summit is a Resounding Success
TradeDoubler last week confirmed its leading position within the UK affiliate marketing industry when hundreds of delegates comprising publishers, agencies and advertisers from sectors ranging from retail, travel and electronics to telecoms, finance and gaming attended the TradeDoubler 2007 Summit at the British Film Institute on 19th September. Summit speakers stimulated interesting debates on the challenges and opportunities facing the online industry, and the future of affiliate marketing.
26 July 2007
TradeDoubler acquires The Search Works
TradeDoubler has acquired all shares in The IMW Group, which includes The Search Works and those companies trading as The Technology Works.
20 July 2007
TradeDoubler Invests Heavily to Further Expand Publisher Base
The latest figures from comScore Media Metrix show that TradeDoubler has a reach of 83.3% (May 2007 data) of the UK online population, meaning the company has the second largest reach of all networks currently measured by comScore in the UK. comScore’s Media Metrix, an independent internet audience measurement metric, details online media usage for home and work audiences.
07 June 2007
Casper Seifert appointed new Chief Financial Officer of TradeDoubler
Casper Seifert has been appointed new Chief Financial Officer (CFO) of TradeDoubler AB (publ), effective June 8, 2007. He will be a member of TradeDoubler's Group Management Board and will be responsible for the company's financial operations including investor relations.
01 June 2007
TradeDoubler Group Appoints New Human Resources Director and VP Business Development
TradeDoubler Group today announced two senior appointments. Ulrika Wahllöf will join TradeDoubler as Human Resources Director on 22nd August, 2007, replacing Petra Lindqvist who will return part time after the summer following maternity leave. Additionally, TradeDoubler also promoted Kayhan Utkutug to the newly formed position of VP Business Development.
14 May 2007
TradeDoubler wins exclusive contract with Opodo
Opodo, the first truly Pan-European travel service, has today announced that it is to consolidate its affiliate marketing partnerships with TradeDoubler, the pan-European digital marketing company.
28 March 2007
TradeDoubler Appoints New President and CEO
The Board of Directors of TradeDoubler today announces that William Cooper has been appointed as President and Chief Executive Officer of TradeDoubler AB (publ).