TradeDoubler launches contextual advertising with td AdMatch

TradeDoubler, the global digital marketing company, today announces the launch of td AdMatch, its cutting-edge contextual advertising solution.  td AdMatch is designed to maximise the performance of online advertisements and is unique in its ability to serve ads across text, product and display ad formats

td AdMatch scans the content of web pages and contextually matches ads alongside related website content. By improving the relevancy of advertising on publisher websites, internet users are more likely to respond - helping to drive higher quality click-throughs and increase results for both advertisers and website publishers.

As a supporter of contextual advertising, Chris King, Head of Affiliates at BT, said: “We’re excited about the possibilities afforded by td AdMatch. Online consumers are becoming ever more savvy and the need for solutions to more effectively engage with them through targeted, relevant advertising is growing. td AdMatch will allow BT to drive even better performance from our ads through contextual targeting.”

Joshua James, Head of Client Services at eConversions, has been impressed with the  initial trials of td AdMatch and comments, “Having been chosen to help trial TradeDoubler’s td AdMatch solution, we at eConversions have been very impressed with the initial results and are eagerly anticipating the full launch. With the ability to display contextual product feeds, image and text ads, or even all three, td AdMatch can add true value to a website. However, what really separates td AdMatch from its rivals, is how it is able to match such highly relevant ads to the content of a website – something others have promised but, thus far, failed to deliver upon.”

td AdMatch works across automated and manual specified keyword matching and allows publishers to create their own, customised ads. The product ensures control and transparency for the entire network, with advertisers only appearing on approved sites and publishers only receiving ads for advertisers they have applied to.

Commenting on the launch of the new solution, Ben Manning, Product Director at TradeDoubler, says: “td AdMatch allows TradeDoubler to harness our broad and diverse range of advertisers and contextually match their ads to content from our extensive affiliate network, whilst giving control and transparency to both publishers and advertisers. This vast breadth is important because it increases relevancy and allows more accurate targeting of an advertiser’s audience to drive even more results.”

td AdMatch follows the launch earlier this month of TradeDoubler’s product search solution, MyShop.

Editorial Contacts

TradeDoubler
Nicola Reed
Tel: +44 20 7798 5814
Email: Nicola.Reed@TradeDoubler.com

Firefly Communications
Tel: +44 20 7386 1400
Email: TradeDoublerEurope@fireflycomms.com

About TradeDoubler
Traditionally a pan-European digital marketing company, TradeDoubler has extended its reach into the Asia Pacific region with the launch of td Technology in Japan and now enjoys a global presence. TradeDoubler's performance-based digital marketing products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness. Headquartered in Sweden, the company boasts a unique global reach with local offices in 18 countries. With a breadth of expertise across multiple industry sectors and a network of more than 120,000 website publishers TradeDoubler helps deliver online results for over 1,600 advertisers globally including a mix of local and international companies such as Apple Store, Dell, Telia Sonera, eBay and Kelkoo.