TradeDoubler strengthens Yahoo! Europe's online marketing activity

Second title

The agreement with TradeDoubler reinforces Yahoo! Europe’s commitment to ramping up its online marketing activity in 2005 and will assist Yahoo! Europe in driving quality traffic and large volumes of leads to its European sites.

The pan-European agreement, which also includes Yahoo!’s group of companies - Overture and Kelkoo, incorporates all of TradeDoubler’s products and services; such as affiliate programs, campaigns and consultancy, as well as the tracking and ad-serving management tool, Media Toolbox.

Yahoo! Europe will initially launch affiliate programs in the UK, France, Germany, Italy and Spain. Overture’s affiliate programs will cover 12 markets including the UK, France, Germany and the Nordics. Whilst Kelkoo, which has successfully run affiliate programs with TradeDoubler in the UK and France since 2003, will look to roll this out to other European markets.

CONSULTANCY

Through this arrangement, Yahoo! Europe will make use of TradeDoubler’s consultancy arm, with dedicated account managers working to optimise its affiliate programs and campaigns across all markets. After the launch of the affiliate marketing activity, Yahoo! Europe plans to use TradeDoubler’s solutions to manage and run campaigns for specific products in its media, entertainment, information and finance sectors.

Media Toolbox

Yahoo! Europe will specifically deploy TradeDoubler’s Media Toolbox solution to manage and track the performance of its affiliate programs, campaigns, partner traffic, search activities and internal site traffic. The Media Toolbox will also work as an ad-serving system to manage and optimise various online campaigns.

The Media Toolbox solution was adopted by Kelkoo in ten European markets almost three years ago. It already serves as one of Kelkoo’s most strategic online tracking tools, supporting a very successful and profitable online business all over Europe. The results of this offering were instrumental in Yahoo! Europe and Overture’s decision to implement their own Media Toolbox.

Jerome Mercier, vice president of marketing at Yahoo! Europe comments: “TradeDoubler’s marketing solutions provide us with an overview of our online marketing campaigns to continuously optimise and benchmark our online activities. By extending our existing successful relationship with TradeDoubler, we are able to efficiently support our brand building and direct response activities.”

Will Cooper, chief marketing officer at TradeDoubler said: “As marketers continue to allocate larger percentages of their marketing budgets online, we are seeing more and more companies coming to us to help consolidate and track the effectiveness of all their online marketing activity. We are thrilled that TradeDoubler has been selected to play an integral part in managing and optimising a wide range of Yahoo! Europe’s online marketing initiatives.”

About TradeDoubler

Founded in 1999, TradeDoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. Please visit www.tradedoubler.com for further information.

About Yahoo! Europe

Yahoo! Europe provides communications, commerce, media and search services across its six sites in Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es) and Catalan (www.ct.yahoo.com). Yahoo! also offers one of the Web’s most popular free email services, Yahoo! Mail, in Swedish, Norwegian, Danish, Greek and Russian. The Yahoo! offices in London, Dublin, Paris, Munich, Milan and Madrid are staffed by local nationals and Yahoo! Europe is headquartered in central London. Kelkoo.com, a wholly owned subsidiary of Yahoo! Inc., is the leading shopping search and comparison site in Europe. Kelkoo operates in 10 European countries, including United Kingdom, France, Germany, Spain, Italy, Netherlands, Belgium (Flemish) Sweden, Denmark and Norway.

Yahoo! Europe’s retained agencies
Yahoo! UK & Ireland retains a portfolio of agencies to service its trade and consumer marketing needs. Current roster agencies include Poke, Naked, Splendid, Cow PR, Cohn & Wolfe and Bite Communications.

Editorial Contacts

Bite Communications
Verity Jukes
T: 020 8834 3448
E: verity.jukes@bitepr.com

TradeDoubler
William Cooper
T: 020 7881 1404
E: william.cooper@tradedoubler.com

Yahoo! Europe
Kristin Carlos
T:020 7131 1261
E: kcarlos@europe.yahoo-inc.com