200 million in Internet sales boosts results

2002 was a good year for the online marketing and sales company TradeDoubler, increasing turnover with 100% and showing profitability.

TradeDoubler’s revenue during 2002 increased from 7 million Euros for 2001 to 15 million Euros in 2002. This increase is accompanied with black figures on a monthly level since September last year, when the company achieved profitability on a group level, which has been achieved ever since. The company’s 10 European subsidiaries, operating across 14 countries, have however generated a positive contribution to the overall income, throughout 2002.

TradeDoubler’s CEO Martin Henricsson explains the result:

“This achievement is thanks to our valuable and fruitful co-operation with more than 500 active clients and thousands of large quality websites, who have understood that Internet marketing and sales via TradeDoubler generates great results.

Important for us is that we can generate results for those working with us. Towards our clients, we proved it by generating sales for more than 200 million Euros during 2002, and the large network of websites have profited from the co-operation in terms of getting paid on a result basis for driving sales and other online activities.

Since people spend more and more time online compared to the usage of other media, a company’s marketing budget needs to increase accordingly, which we slowly can see happening now.”

First quarter of 2003 shows continuous strong growth both in terms of turnover and profit. The forecast for 2003 point at an increase of the turnover of 50-75%. Sales generated through TradeDoubler’s system will also increase and is estimated to reach at least 500 million Euros for 2003.

For more information contact: Gabriella Stigen, Director marketing and PR, +46 8 40 50 802, +46 709 95 802, gabriella.stigen@tradedoubler.com, www.tradedoubler.com

About TradeDoubler

TradeDoubler provides solutions for managing online marketing and sales activities on the Internet. The solutions provide companies with the tools to administer online partnerships, drive sales online, carry out branding and promotional campaigns and other direct marketing activities.

The company operates in 14 countries and has more than 500 active clients as well as co-operation with thousands of quality websites throughout Europe. Clients include Vodafone, Dell, Apple, Kodak, British Telecom, American Express and eBay.

TradeDoubler - Improving Online Business