Selling Go Travel Insurance www.gotravelinsurance.co.uk

Client:

Go Travel Insurance is a brand of Drakefield Insurance Services Limited. Drakefield is an experienced operator of established travel insurance websites.

Objectives:

To generate new sales through td Pull (Affiliate network).

Strategy:

To tap into the expertise and knowledge of the TradeDoubler Account Management team to increase sales through td Pull (Affiliate Network).

Description:

Go Travel Insurance was promoted on the featured program section on the TradeDoubler homepage during peak months, and in the newsletter sent to all publishers. A more attractive program newsletter was created and news on the program was sent out more frequently to Go Travel’s affiliate base. Go Travel Insurance was included in the TradeDoubler’s January promotion of all travel-related programs. Go Travel was promoted on the Affiliates4Usite, which also helped to increase brand awareness among publishers in the industry. The commission structure was revised to be more competitive. Bonuses and incentives were offered to publishers during key months.
The creative offerings on the program were revised and enhanced to provide publishers with a wider and more relevant selection of creatives.  New publishers were recruited onto the program and existing non-peforming ones were reactivated by providing incentives to increase activity on the program.

Results:

Go Travel Insurance increased sales 338% year on year.


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