Generating Leads and Sales for eBay

Website: www.ebay.com

Client:

The eBay Marketplace creates a powerful online platform for the sale of goods and services by a passionate community of individuals and small businesses. On any given day, there are millions of items available through auction-style and fixed-price trading. With millions of buyers and sellers worldwide, eBay has a global presence in 33 markets.

Objectives:

• Acquire new eBay active users on eBay (buyers or sellers)
• New users become active by performing an action on the eBay.fr site (bid / purchase an item)

Strategy:

• Use td Pull (Affiliate Network) to generate leads and sales through TradeDoubler's extensive European Network.

Description:

eBay began working with TradeDoubler in December 2001 in France, The Netherlands, Spain and Italy due to TradeDoubler's European reach and local market knowledge. Today eBay also works with TradeDoubler in Sweden, Poland, and Belgium. All affiliate programs are managed centrally by a TradeDoubler International Account Director.
All types of affiliates are targeted due to eBay's broad offer. Out of 45,000+ recruited affiliates, Keyword Affiliates and Shopping Guides prove to be eBay’s strongest partners.
eBay relies on TradeDoubler's consultancy services and international account management to increase the volumes of traffic, leads and sales to eBay websites.
This profound knowledge of affiliate marketing combined with innovative tools and competitive compensation structure position eBay as one of the most successful affiliate programs on the web.

Results:

• Increased the number of leads generated through the affiliate channel consistently over 100% year on year since 2001.

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