Mobile & shopping on demand

Mobile performance marketing channels are transforming the experience of shopping in Europe, inviting connected consumers to redefine the purchase journey, and playing havoc with the traditional rules of shopping behaviour.



These are amongst the key findings to emerge from Performance Marketing from First Impression to Last Click, the latest study from the Tradedoubler Insight Unit, which reveals how performance marketing channels such as price comparison and voucher code sites, have become a central pillar of the mobile experience for those who purchase online and also own a smartphone.

Click here to download the Mobile Whitepaper:

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