Performance Marketing Solutions

Performance Marketing sites, which are typically associated with CPA payment models such as loyalty/reward, price comparison and cashback, are traditionally thought to influence only the final phase of a sale.  However, the Tradedoubler survey found that 92% of Europe’s online consumers use these sites in the early phases of researching purchases.  This means that brands without a Performance Marketing presence risk being locked out of a consumer’s consideration set at an early stage.

This whitepaper is an essential read for marketers - it provides a revealing snapshot of how consumer buying behaviour has been disrupted by Performance Marketing channels and widespread smartphone use.  It will provide marketers with insights into the defensive and offensive strategies that they need to consider if they are to remain relevant in the multichannel purchase journey.  

The Whitepapers and Infographics are available in English, DeutschFrançais.

English

Performance Marketing: From first impression to last click.

This whitepaper is an essential read for marketers - it provides a revealing snapshot of how consumer buying behaviour has been disrupted by Performance Marketing channels and widespread smartphone use.  It will provide marketers with insights into the defensive and offensive strategies that they need to consider if they are to remain relevant in the multichannel purchase journey.  
Download Whitepaper

Performance Marketing: Infographic

The latest European study from the Tradedoubler Insight Unit demonstrates that consumers are increasingly turning to Performance Marketing throughout their entire purchase journey. Our Infographic reveals the impact of the Performance Marketing channel on the purchase journey; from product research to  final purchase across a range of categories.
Download Infographic 

Deutsch

Performance Marketing von der ersten Impression bis zum letzten Klick.

Für alle Shopbetreiber gehört dieses White Paper zur Pflichtlektüre. Es zeigt deutlich, in welchem Ausmaß das Kaufverhalten der Verbraucher heute bereits vom Performance Marketing und dem weit verbreiteten Einsatz von Smartphones beinflusst wird. Zugleich erläutert es effektive Defensiv- und Offensivstrategien mit denen Advertiser sicherstellen auch innerhalb einer kanalübergreifenden User-Journey in Zukunft relevant zu bleiben. 
White paper herunterladen

Performance Marketing: Infographik

Die neueste europäische Studie der Tradedoubler Insight Unit zeigt auf, dass sich Kunden im gesamten Kaufprozess zunehmend der Performance Marketing Maßnahmen bedienen. Unsere Infografik veranschaulicht die Bedeutung von Performance Marketing Kanälen im Kaufprozess – von der anfänglichen Informationsbeschaffung bis zum abschließenden Kauf.
Infografik  herunterladen 

Français

Le marketing à la performance, du premier affichage au dernier clic.

Ce livre blanc est un ouvrage essentiel pour les annonceurs. Il offre un aperçu révélateur de la façon dont le comportement d’achat du consommateur a été bouleversé par les canaux de marketing à la performance et l’utilisation généralisée des smartphones.Il fournira aux annonceurs des informations détaillées concernant les stratégies défensives et offensives qu’ils devront envisager pour rester pertinents dans le parcours d’achat multicanal.
Télécharger le livre blanc

Infographie : le marketing à la performance

La dernière étude européenne de Tradedoubler Insight Unit démontre que les consommateurs se tournent vers le Marketing  à la performance tout au long de leur parcours d'achat. Notre Infographie révèle l'impact du canal de Marketing à la Performance sur le trajet d'achat; de la recherche de produits à achat final à travers un éventail de catégories.
Télécharger Infographie