All the latest developments from across our performance marketing community, including new ideas to increase sales, generate leads and drive conversions.
paskelbė Dan Cohen - Regional Director • 08 Vas 2016
An interview with Dan Cohen, Regional Director, about the digital marketing environment, looking at factors affecting brands and opportunities for revenue growth.
1. How do companies today utilise and structure the vast amount of data circulating on the internet in today’s marketing?
Over the past five years, companies have started using CRM systems effectively and the data within these systems has grown exponentially...
paskelbė Jeff Johnston - VP of Product Management • 01 Vas 2016
Omnichannel marketing is on every CMO’s radar. Based on our network data, almost 50 per cent of online consumer purchase journeys are mutli-channel and 20 to 40 per cent involve multiple websites. It’s more important than ever to have a joined up approach and an understanding of how your customers interact with your brand across channels, while bearing in mind they aren’t differentiating between channels during the experience. The digital marketer’s job is to understand this behaviour and optimise marketing activities to increase sales.
• 28 Sau 2016
Digital marketing is evolving at a rapid pace, so much so that marketers are struggling to keep up with the latest lingo, let alone best practices.
While 2015 was all about big-data and programmatic, the performance marketing industry was accruing big-data long before it became a go to marketing buzzword. The problem with having all this data has been interoperating it in a meaningful way that provides digital marketers with actionable insights, namely because humans aren’t cut out for data manipulation on a large scale. Consequently, marketers have been collecting trillions of gigabytes of data without a clear idea of how they will harness these rows of numbers to improve marketing activities.
• 26 Sau 2016
As a consumer, you see something online, you like it, you want to buy it… but where did that fashion blogger get that bag? Images are powerful, worth a 1000 words (so they say). So if images could directly translate into sales in a measurable manner, bloggers would be in the money! It turns out that images are worth a lot more than words, now they’re worth cash, Benjamin’s, moolah, bucks…
• 25 Sau 2016
We have a huge mix of publishers, including cashback websites, but this one is a little different... Kate Thornton's new venture, T.B Seen combines celebrity content contributors, including Myleene Klass, Lisa Faulkner and Denise Van Outen, and cashback from UK women's favourite brands. Typically a demographic that is under represented in the cashback sector, women over the age of 30 with disposable income now have a destination for cashback deals packaged up in engaging content. We spoke to Kate Thornton to find out more.