Venere Affiliate Programme Q&A
Venere.com, the online reservation specialist is expanding its affiliate marketing campaign strategy through Tradedoubler, launching programs in 10 countries: the UK, Germany, Austria, France, Italy, Sweden, Norway, the Netherlands, Belgium and Spain.
The move is aligned with the change in customer behaviour, as customers are increasingly moving to the internet in order to research and book their travel arrangements. By consolidating their international affiliate programs within Tradedoubler’s international affiliate network, Venere.com can take advantage of a suite of technology solutions for managing their performance marketing activity, as well as utilizing Tradedoubler’s local market expertise.
We have taken the opportunity to catch-up with Spyros Assonitis, Director Global Marketing for Venere.com, and find out how the focus on online channels and performance marketing are helping the company grow so quickly.
HOW SUCCESSFUL HAS YOUR ONLINE WEB PRESENCE PROVED SINCE ITS INTRODUCTION?
Venere.com was a pioneer when it launched in 1995 as a consumer website dedicated to online reservations for holiday accommodation. We started with 10,000 properties in Italy in our portfolio and are now able to offer an amazing 140.000 properties in over 180 countries worldwide.
Then we continued to innovate with our first strategic agreements signed in 2000.
Moreover, Venere.com as a hotel supplier was the first to launch User Generated Content (UGC) with the first hotel reviews published on the site in 2001.
Venere.com is a proven global player in the Online Hotel Reservations segment, but has kept true to its Mediterranean roots by remaining the specialist for Southern Europe and for alternative accommodation solutions like B&B's, apartments, guest-houses and many other forms of accommodation.
TELL US ABOUT YOUR AFFILIATE PROGRAM.WHAT KIND OF TOOLS, CREATIVE AND PROMOTIONAL OPPORTUNITIES WILL YOU MAKE AVAILABLE TO YOUR AFFILIATES?
Venere.com has one of the most established affiliate programs in the market and is offering a wide choice of tools. Partners can opt for either full XML integration or just simple country and city links. They can choose from a range of search boxes in most popular sizes, and look forward to a range of seasonal banners which will reflect regularly changing special offers and promotions. Our Market Managers will be securing some of the best deals across the most popular destinations and exclusive value added deals!
YOU HAVE A VERY STRONG SOCIAL MEDIA PRESENCE WITH OVER 66K LIKES ON FACEBOOK, HOW IMPORTANT HAS IT BEEN FOR YOU TO ENGAGE WITH CUSTOMERS VIA SOCIAL NETWORKS IN A SECTOR AS COMPETITIVE AND AS SATURATED AS TRAVEL?
Social Media represents the new frontiers both for Brand Loyalty and Customer Service. With the introduction of our blog in 2008 and our Facebook and Twitter pages, we strongly believe that we have differentiated ourselves from the other companies in the travel sector: indeed we do not use these channels for big Marketing campaigns but prefer to use them as a constant conversation platform with our users and to increase brand awareness and brand satisfaction among our clients. That's the key of our Social Networks success story.
WHAT TYPES OF PUBLISHERS ARE YOU LOOKING TO WORK WITH?
Venere.com is already working with all the major players, but the Tradedoubler program is opening the opportunity to reach out to hundreds of smaller affiliates - historically strong Venere.com supporters, who can now benefit from the quick integration and easy access to its ever growing property portfolio.
DO YOU HAVE A MOBILE OPTIMISED SITE AND/OR APP?
We have an optimized mobile site, but we are planning the release of a Venere.com mobile app in Q3 2013 as we strongly believe that Android and IPhones/Ipads represent the main platforms for Mobile Marketing and Sales and an optimized app represents a must-have for a global player in such a strong expanding segment especially for last-minute and geo-localized reservations.
You can apply to the Venere affiliate programme here!