London, 14th July: Tradedoubler, the international performance marketing company, has purchased a minority share in the French affiliate marketing company, R Advertising.
Tradedoubler is a leading international performance marketing partner, working with more than 2,000 well-known brands and 180,000 publishers worldwide.
Established in 2006, R-Advertising has 30 employees and develops client-focused solutions for online marketing including affiliate, behavioural email, mobile, RTB and social media. This is the latest step in the development of Tradedoubler’s expanded digital marketing offering which enables it to create smarter results for its clients.
Speaking about the deal, Matthias Stadelmeyer, CEO Tradedoubler said, “Our investment in R-Advertising will allow us to expand our performance-based offering in France, one of Tradedoubler’s key markets. This is the second strategic investment we have made this year and we will continue to develop similar new partnerships that allow us to expand the way in which we work with our clients.”
The investment in R-Advertising will have only limited effect on Tradedoubler’s financial results.
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For further information, please contact:
Matthias Stadelmeyer, CEO Tradedoubler
Phone: +49 173 398 72 60
Email: matthias.stadelmeyer@tradedoubler.com