Tradedoubler acquires Metapic
Stockholm, 30 August 2017 – Tradedoubler today announced the acquisition of Metapic, a product platform connecting bloggers, blog readers and e-commerce. Metapic started as an idea to make affiliate marketing more accessible, visual and fair for bloggers. The company provides a popular platform for product recommendations within premium lifestyle media, which has attracted 20 000 users with a reach of over 2 million unique visitors per week in Sweden, Norway and Denmark.
“With the acquisition of Metapic we will further extend our strong position within influencer publishing. We see an increasing interest for influencer marketing from our advertisers. The acquisition enables us to better serve that need. Metapic collaborates with multiple large publishers within influencer and lifestyle media. Together we will refine the business as a separate startup within the ecosystem”, says Matthias Stadelmeyer, CEO Tradedoubler.
“We see big advantages with this acquisition. Tradedoubler offers us years of experience, scalability and local expertise which will help us deliver a better service for current partners and enhance the local presence across large parts of Europe”, comments Filip Askviken, CEO Metapic.
For further information please contact:
Matthias Stadelmeyer, CEO Tradedoubler
+49 173 398 72 60
Filip Askviken, CEO Metapic
+46 708 380478
Tradedoubler is an international leader in performance-based digital marketing and technology powering a unique network of connections. Combining 18 years of digital marketing innovation and expertise, global presence and a market leading technology platform, Tradedoubler offers tailored performance solutions for advertisers and publishers. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and has since developed its offering to include actionable data driven insights and User Journey tracking thanks to its proprietary business intelligence tool, ADAPT. Among Tradedoubler’s advertisers are Accor, Microsoft Store, HP, and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.
More information can be found on http://www.tradedoubler.com
Metapic provides a distributed platform for product recommendations within premium lifestyle media. Helping advertisers and digital creatives to grow through reader engaging content. Founded in 2014 the company has attracted 20 000 users with a reach of over 2 million unique visitors per week in Sweden, Norway and Denmark.
More information can be found on http://www.metapic.se