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Tradedoubler the first to bring video to the performance arena by making strategic investment in DynAdmic

10th June 2016:  Tradedoubler, the international performance marketing company, has announced a minority investment in the video company DynAdmic.

Tradedoubler is a leading international performance marketing partner for more than 2,000 brands.  It is developing its client-focused solutions portfolio to cover the full digital marketing spectrum and with the partnership with DynAdmic it is the first company to bring video into the performance arena.

DynAdmic was founded in 2012 to create a unique way for brands to connect with their audiences through targeted, contextual video.  Based in France and with offices in North and South America, the company has 50 employees.  They have created over 2,000 campaigns in 66 countries for more than 300 blue chip clients.

Through its partnership with DynAdmic, Tradedoubler will develop two distinct video offerings: it will create targeted premium video solutions for its clients and will develop an entirely new video network among its existing performance marketing partners.

This is the latest step in the development of Tradedoubler’s expanded digital marketing offering which enables it to create smarter results for its clients.

In April, Tradedoubler launched TD Ventures, its business accelerator programme.  The investment in DynAdmic is in line with Tradedoubler’s strategy to nurture and invest in developing companies and start-ups.

Speaking about the investment in DynAdmic, Matthias Stadelmeyer, CEO Tradedoubler said, “This is an important step in the development of our multi-channel performance marketing offering.  Video is an increasingly powerful communication channel and we are excited to include an innovative approach to targeted video advertising within our portfolio of client-focused solutions.”

Stéphane Bonjean and Bruno Champion, co-founders of DynAdmic also commented, “DynAdmic has an innovative technology that identifies consumers and uses targeted video advertising to deliver relevant messages that create real impact. We are excited to be working with Tradedoubler to continue to innovate and take video into the performance arena.”

The investment in DynAdmic will have only limited effect on Tradedoubler’s financial results.

 

For further information please contact:

Matthias Stadelmeyer, CEO, Tradedoubler, +49 173 398 72 60

James Milne, VP Business Development, Tradedoubler, +44 20 7798 5826

Stéphane Bonjean, Co-Founder and Chairman, DynAdmic, +1 347 707 9556