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Pierre & Vacances Center Parcs Group and Tradedoubler announce exclusive partnership

ROTTERDAM – Pierre & Vacances Center Parcs Group, European market leader in short family breaks, has announced an exclusive partnership with Tradedoubler, the leading international performance marketing company.

Center Parcs started in 1967 with thirty bungalows and has grown into an international group with 21 high quality locations of which nine are based in The Netherlands, two in Belgium, five in France and five in Germany.  The company sets an industry standard in family activity holidays and its exceptional parcs are visited every year by around 3.5 million guests.

After working with two other affiliate networks, Pierre & Vacances Center Parcs group will work with Tradedoubler exclusively from 1 January for all its brands: Center Parcs, Sunparks and Pierre & Vacances.

Martin de Jong (Online Media Manager, Pierre & Vacances Center Parcs Group: “Together with Tradedoubler we will increase our focus on affiliates that provide an added high-quality value through content. We have a lot to offer with our brands Center Parcs, Sunparks, Pierre & Vacances including accommodation, activities, services, surroundings, events, etc. It is important that we bring these elements, in combination with compelling affiliate offers, to our customers at the right point in their online user journeys.  We chose Tradedoubler as our new partner because of their clear publisher focus, strong travel experience and outstanding technical capabilities.”

Danielle Bol (Country Manager Benelux, Tradedouber): “We are incredibly happy with the collaboration with Pierre & Vacances Center Parcs Group, it is an amazing brand. Plus this collaboration gives us a unique position where we are the only network to work together with all the big providers of holiday homes. We are convinced that through our shared knowledge and experience we will start a long term collaboration.”


About Tradedoubler

Tradedoubler is an international leader in digital performance marketing, dedicated to the success of marketers through its unique combination of traffic, technology and expertise. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and has since developed its offering to include a suite of solutions that help digital marketers succeed.  TD CONVERT is Tradedoubler’s affiliate solution where advertisers pay only for results delivered.  TD CONNECT is a white label global partner management platform that advertisers can use to manage their digital marketing activity.  TD ENGAGE is Tradedoubler’s full service programmatic solution that helps advertisers to reach their customers throughout the purchase funnel. TD ADAPT is a market-leading business intelligence tool that visualises digital marketing data, giving advertisers the insights they need to ensure that all activity is optimised.

Tradedoubler is committed to close collaboration with all its customers, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are Accor, Disneyland Paris, Microsoft Store, Groupon, HP, The Body Shop and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.

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