Leading Performance Marketing Company Tradedoubler Selects Payoneer to Manage Payments to Network of 180,000 Publishers Around the World
London, February 9, 2016 – Tradedoubler, an international leader in performance-based digital marketing and technology, has announced a partnership with Payoneer, a leading online payments company transforming the way businesses send and receive cross-border payments. The partnership will enable publishers based in 200 countries to receive payments in their local currency, or a single currency if they operate in multiple markets, through low-cost, flexible and maintenance-free payment methods.
Payoneer will be the sole provider for cross-border payments to Tradedoubler’s publisher network based outside of Europe. The partnership allows international publishers to consolidate payments in a single currency, either in their local denomination, Euro or USD. This solution simplifies accounting workflows, allows money to be saved on transaction fees, and minimises exchange rate risks.
The new Tradedoubler payment solution can be personalised to each publisher, based on their home market, the countries where advertising programmes are running, and by currency preference.
Matthias Stadelmeyer, CEO, Tradedoubler, commented, “This partnership has strengthened our global capabilities by increasing the payment options we are able to offer our network of publishers. By personalising payment methods, we are able to support single market and international publishers, as well as those that are looking to develop internationally.”
“The nature of performance marketing is that it provides ecommerce companies with a low risk mechanism to expand into new markets. By providing a truly global payment solution, we are well positioned to facilitate the relationship between publishers and brands, and in turn they are well equipped to scale their businesses.”
This strategic partnership means Tradedoubler can now offer attractive payment methods globally, comparable to the service it has historically provided to European-based publishers. For Payoneer, the collaboration solidifies its credentials as the number one payment platform for digital marketing publishers, enabling it to further strengthen and grow its ecosystem in this vertical.
“Payoneer is excited to provide Tradedoubler with a next generation payment platform to help drive their continued growth with publishers worldwide,” said Scott Galit, CEO, Payoneer. “The partnership enables Tradedoubler’s clients to tap into the skills of top publishers all around the world, and will engage publishers to work with world leading brands. This is a perfect example of Payoneer’s vision of empowering commerce by connecting businesses, professionals, countries and currencies.”
Tradedoubler generated €2.7 billion in revenue in 2014 for over 2,000 clients across its network of 180,000 publishers. It continues to grow its customer base, and is focused on improving the efficiency and effectiveness of its payment process.
For further information, please contact:
Catriona MacLeod /Aaron Frank Berkeley PR
0118 909 0909
Tradedoubler is an international leader in performance-based digital marketing and technology, dedicated to the success of digital marketers through smarter results. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and has since developed its offering to include actionable data driven insights and User Journey tracking thanks to its proprietary business intelligence tool, ADAPT. The company combines an unrivalled mix of traffic, technology and international expertise and helps leading brands to achieve their business goals across multiple digital marketing channels. It was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices.
Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are Accor, Disneyland Paris, Microsoft Store, HP, and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange. More information can be found on www.tradedoubler.com
Payoneer empowers global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform. In today’s borderless digital world, Payoneer enables millions of businesses and professionals from more than 200 countries to reach new audiences by facilitating seamless, cross-border payments. Additionally, thousands of leading corporations including Amazon, Google, Airbnb, UpWork and Getty Images rely on Payoneer’s mass payout services.
With Payoneer’s fast, flexible, secure and low-cost solutions, businesses and professionals in both developed and emerging markets can now pay and get paid globally as easily as they do locally. Founded in 2005 and based in New York, Payoneer is venture-backed, profitable and ranked in the top 100 of Inc. 5000’s Financial Services companies.