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Tradedoubler Easter Competition

Welcome to the 2017 Tradedoubler Easter competition brought to you by the programmatic team, giving you the chance to win a choice of either a set of Bose SoundLink® around-ear wireless headphones II, a £200 ASOS voucher or a £200 Amazon voucher.
Entering couldn’t be easier, read through the below information on our full programmatic solution and use this to answer the five questions. Get these right and automatically be entered into a prize draw to win one of our fantastic prizes.

TD Engage

TD Engage is Tradedoubler’s programmatic solution which is connected to all the main ad networks and ad exchanges giving our web and mobile inventory a combined reach of more than 90 billion daily impressions.

We also offer PMP deals to give you exclusive rates with major publishers including CBS, Hearst, Ziff Davis, Guardian, News UK, Trinity Mirror, AOL, Rubicon Project and The Economist.

Complete user journey tracking allows us to analyse user behaviour across all devices for in depth campaign optimisation and performance for both prospecting and retargeting campaigns as well as ensuring ads are served to the right user at the right time making your ads relevant and avoiding wasted impressions.

In addition to being able to use 1st party data and partnering with 3rd party data providers such as Oracle (Bluekai, Datalogix, Add this, Crosswire), Nielson (Excelate, VisualDNA, 33across), Skimlinks and Acxiom, we’ve leveraged our 18 years of affiliate experience and data to develop our own DMP.

Our video technology scans the text and the audio of any videos on a webpage prior to serving your video ad, categorising all content and giving an extra layer of semantic targeting as well as automatically blacklisting any pages which contains inappropriate content meaning your brand is fully protected.

Additionally our standard viewability metric is double that of the IAB standard and we can fully customise the viewability all the way to a video complete to deliver the results you want no matter what your requirement.

We’ve recruited some of the most talented traders and campaign managers in the industry allowing us to make your media budget go that extra mile and will continually optimise your campaigns to any KPI. Furthermore we offer full transparency and provide you with comprehensive campaign reports giving full insights into your campaigns performance.

TD ENGAGE

Microsoft Store Case Study

Microsoft gave Tradedoubler the challenge of using our programmatic solution to acquire new customers and pushing sales of their Surface and Office products whilst maintaining an ROI target of £10.

Tradedoubler designed a highly targeted campaign in order to reach these requirements, adopting the following strategies.

  • Using a combination of static and contextually dynamic banners
  • Continually reinvesting revenue into the product to maximise real time optimisation
  • Using real time user profiling and traffic segmentation

 

The results speak for themselves.

  • 14% higher ROI than target
  • 40% higher conversion rate than other display partners used during the campaign
  • 74% of sales driven on target Surface and Office products

 

For more insight into our performance you can read some of our full case studies below

Microsoft store, HP, Club Med

Easter Competition