Tradedoubler is delighted to have won two Performance Marketing Awards: Global Excellence for its work for HP and Best in Finance for Direct Line Group. PerformanceIn’s PMA awards, hosted at the Grosvenor House Hotel in London, have been running for 10 years and Tradedoubler has received numerous awards throughout this time.
Winning the Performance Marketing Award for Global Excellence with HP, a global information technology company headquartered in the USA, is a great example of our international reach and capability to support global brands. We have worked with HP on its consumer business, which comprises of laptops, PC desktops, printers and accessories, since 2005 with a focus on efficiency and revenue growth across all affiliate marketing activities in multiple territories.
We also had a win in the sector awards with Direct Line Group (DLG), which is the UK’s largest retail general insurer, owning brands such as Direct Line, Churchill and Green Flag. Tradedoubler assumed programme management in 2013 and approached 2015 with a considerable challenge to develop, innovate and grow a fairly mature programme. The finance sector has strict market regulations and aggressive competitor offerings and therefore requires market specific expertise to manage and optimise affiliate marketing activities. To continue to drive growth of the company’s affiliate channel the performance marketing strategy was overhauled to move towards a more innovative and integrated approach. Winning this award with DLG is testament to our strategic international approach to performance marketing and sector expertise.
“Winning the Global Excellence Award with HP and Best in Finance with Direct Line Group at the Performance Marketing Awards highlights the great results we are generating for our clients and publishers, not only in the UK but also internationally. At the core of these nominations is our international expertise in strategic programme management, campaign optimisation and our sector knowledge that allow us to support our clients’ performance marketing requirements with a streamlined and scalable approach.”
Dan Cohen, Regional Director at Tradedoubler
Anthony Gray (Affiliate Manager, Direct Line Group) and Clement Labbe (Senior Client Development Manager, Tradedoubler)
Tradedoubler was also shortlisted for Best Managed Affiliate Programme – Betfair, Best in Retail – The Body Shop, Network Innovation, and Network Industry Choice of Partner.