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Trends in the final spurt for the holiday shopping business

2017 holiday shopping season has started with a very successful Black Friday and Cyber Week. Having a look at last years’ final spurts before the holidays we have noticed some interesting facts and trends that might impact your holiday activities. During the month of December across EMEA Mondays were the strongest and Saturdays the weakest…

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Tradedoubler released New Version of Digital Gift Card Tool TD REWARD

Stockholm, 7 December 2017 – Tradedoubler today announced the immediate availability of Version 2 of their digital gift card tool TD REWARD. Digital gift cards are an effective way to incentivise customers at the point of purchase, without needing to discount the brand. The new version includes many enhancements to make digital gift cards even…

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Black Friday showed record results across EMEA

Tradedoubler’s Black Friday showed record numbers across EMEA! Compared to 2016 the EMEA order value went up by 71%, number of sales by 39%, the average order value by 23% and the average order value on Smartphones by 20%. Top performing country 2017 again was Sweden. Some countries really stood out. Highest growth in order…

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