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Deterministic matching – the most accurate method of cross-device tracking

Cookies don’t cut it anymore. They can’t be relied on when tracking mobile sales or when a customer moves between devices. Without a cross-device solution in place, sales are missed or incorrectly assigned. The inability to accurately track purchases that occur on multiple devices effectively is holding back mobile ecommerce. Sales are occurring on mobile…

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Tradedoubler’s Euro Affiliate Day

To join in with the football celebrations, we hosted a Euro themed Affiliate Day at Tradedoubler’s London office. The morning consisted of one to one meetings with clients and publishers, followed by lunch and networking during the England versus Wales match. Overall the day was a success and here are some comments from our publishers. “Great…

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Toeing the line with consumer data – why transparency builds trust

In a world where mass communications no longer cut it and consumers expect personalised messages, successful marketing comes down to the effective use of data. According to our European research, half of consumers actually like receiving relevant advertising, yet, 87% are concerned about privacy and how companies are using their data. Gartner has predicted that…

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Asia – an untapped traffic source

Asia accounts for 45.7% of global internet users. There are high levels of smartphone penetration in the region (as high as 87% in Singapore), and 43% of Asian traffic comes from mobile devices. However, despite these high levels of connectivity, only a quarter of Asian adults have ever made an online purchase. Outside of the…

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