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TD R£WARD: using digital gift cards to drive online sales

The TD R£WARD scheme is available to all our UK clients, it provides clients with another strategic tactic to generate incremental sales when integrated into campaigns to assist with acquisition, retention and loyalty. Digital gift cards are an effective way to incentivise your customers at the point of purchase, without needing to discount your own…

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Eclectic collection of innovative start-ups join The Zoo Project

The Zoo Project has recommenced with new residents. This business incubator is designed to foster grass roots growth and help drive innovation in the online marketing arena, for e-commerce entrepreneurs and emerging start-up companies. Being a resident of The Zoo gives access to networking events, the opportunity to attend client pitches, one to one mentoring…

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The digital marketing environment – interview with Dan Cohen

An interview with Dan Cohen, Regional Director, about the digital marketing environment, looking at factors affecting brands and opportunities for revenue growth. 1. How do companies today utilise and structure the vast amount of data circulating on the internet in today’s marketing? Over the past five years, companies have started using CRM systems effectively and…

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How much are online influencers worth to your brand?

Omnichannel marketing is on every CMO’s radar. Based on our network data, almost 50 per cent of online consumer purchase journeys are mutli-channel and 20 to 40 per cent involve multiple websites. It’s more important than ever to have a joined up approach and an understanding of how your customers interact with your brand across…

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