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Travel sector: online consumer buying behaviour insights

If you missed our Travel Connect event at the Ham Yard Hotel, London, here is a recap of the online consumer buying behaviour insights that were revealed, based on the analysis of Tradedoubler’s network data using its User Journey technology and insights from industry influencers, including speakers from Facebook, Somo, Captify and Venere Hotels. Key…

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User Journey insights reveal Europe’s online buying habits

Insights gathered from our User Journey technology have uncovered the detailed online buying habits of European consumers. Uncovering the often unexpected paths taken by online consumers en route to purchase, provides marketers with valuable information that they can use to optimise their digital advertising budgets by helping them to target consumers more effectively. Based on the analysis of eight million online sales, the data-driven insights also dispel common buying behaviour perceptions. As…

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