Programmatic: the facts and the fiction
Global programmatic ad spend reached $38 billion in 2015 and it’s predicted to make up 50%...
Deterministic matching – the most accurate method of cross-device tracking
Cookies don’t cut it anymore. They can’t be relied on when tracking mobile sales or when a customer moves between devices. Without a cross-device solution in place, sales are missed or incorrectly assigned. The inability to accurately track purchases that occur on multiple devices effectively is holding back mobile ecommerce. Sales are occurring on mobile…
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