Innovativ viden om affiliate- og performance-marketing

Her finder du den seneste viden, research og ressourcer fra Tradedoubler, efterhånden som vi udvider affiliate-marketingmodellen til at omfatte stadigt nye områder.

De mange muligheder for mobil-affiliates

Forbrugernes internetbrug er i stigende grad mobil, og forbrugernes mest personlige enheder har en stærk indflydelse på hele købsforløbet. Vi ser på de udfordringer og muligheder, som det mobile marked rummer for affiliate-marketingmodellen.

Mobile shopping 2014 the rise of the omniconsumer

The boundaries between devices and between on and offline activities and between different sales...

Performance Fashion: Fashion & trends in online retailing

Tradedoubler reveals how the traditional fashion purchase journey has been blown apart by a combination of digital media and constrained shopping budgets. Over half (52%) of European fashion shoppers now frequently buy fashion online.

Performance Travel: Travellers & purchase paths

More than half of European holidaymakers are turning to online and mobile Performance Marketing channels to help them design and buy their dream holiday – at the best possible price. So says the latest study commissioned by the Tradedoubler Insight Unit, Performance Marketing: Travellers & Purchase Paths.

Performance Mobile

Consumers experience of the internet is increasingly a mobile one, and consumers’ most intimate device exerts a powerful influence throughout the purchase journey. We look at the challenges and opportunities that mobile represents for the affiliate marketing model.

Mobilresearch

Mere end 50 % af de mobilbrugere, som før har købt ved hjælp af deres telefon, gør det nu hver...

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