Innovativ viden om affiliate- og performance-marketing

Her finder du den seneste viden, research og ressourcer fra Tradedoubler, efterhånden som vi udvider affiliate-marketingmodellen til at omfatte stadigt nye områder.

De mange muligheder for mobil-affiliates

Forbrugernes internetbrug er i stigende grad mobil, og forbrugernes mest personlige enheder har en stærk indflydelse på hele købsforløbet. Vi ser på de udfordringer og muligheder, som det mobile marked rummer for affiliate-marketingmodellen.

Your Chance to win an Apple Watch

Tradedoubler are offering you the chance to win an Apple Watch when you visit us in the Meeting...

Tradedoubler Strategy video

Connected consumers, disconnected solutions – Performance marketing at a crossroads

This short paper outlines some of the trends that are shaping the digital marketing landscape and what they mean for the future. Performance marketing, for long just a component of the system, has a vital role to play in the future of digital marketing. Its foundations in technology, quality of traffic and end-to-end tracking make it ideally placed to act as a springboard for industry-wide integration and innovation.

Mobile shopping 2014 the rise of the omniconsumer

The boundaries between devices and between on and offline activities and between different sales...

Performance Fashion: Fashion & trends in online retailing

Tradedoubler reveals how the traditional fashion purchase journey has been blown apart by a combination of digital media and constrained shopping budgets. Over half (52%) of European fashion shoppers now frequently buy fashion online.

Performance Travel: Travellers & purchase paths

More than half of European holidaymakers are turning to online and mobile Performance Marketing channels to help them design and buy their dream holiday – at the best possible price. So says the latest study commissioned by the Tradedoubler Insight Unit, Performance Marketing: Travellers & Purchase Paths.

Performance Mobile

Consumers experience of the internet is increasingly a mobile one, and consumers’ most intimate device exerts a powerful influence throughout the purchase journey. We look at the challenges and opportunities that mobile represents for the affiliate marketing model.

Mobilresearch

Mere end 50 % af de mobilbrugere, som før har købt ved hjælp af deres telefon, gør det nu hver...

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