Customers and publishers award first place to Tradedoubler's affiliate programme and publisher support
London UK, 17 May 2012
Tradedoubler, the performance marketing and technology company, saw its work for The Body Shop recognised last night as it fought off tough competition to win the prize of ‘Best Managed Affiliate Programme’ in the annual Performance Marketing Awards 2012. The company was also crowned winner in two Publisher-voted categories: 'Best Publisher Support' and 'Publisher's Choice of Network', following its focus on publisher support and service.
These prestigious awards confirm Tradedoubler’s status as a company that is at the forefront of best practice and innovation in affiliate marketing. The company helps more than 2,000 advertisers achieve their business goals, offering unrivalled, targeted access to 70 per cent of the European e-commerce audience through its network of more than 140,000 active online publishers.
Receiving the awards, Rob Wilson, market unit leader, North West, Tradedoubler said: “Our success in these awards reaffirms our belief that quality of service, reliability and trust are not incompatible with entrepreneurial spirit. It’s about meeting the needs of each and every customer. The Best Managed Affiliate Programme award was judged by leading consumer brands – in other words, our customer base - while our further success was determined by the publisher community. There can be no greater endorsement for our service than being voted by our customers as the best in our field.”
The annual Performance Marketing Awards recognise and reward outstanding achievement in the rapidly growing field of performance marketing. This year, Tradedoubler was shortlisted six times in five categories
Following its success in the Publisher’s Choice of Network award category, Matthew Wood of Performance Marketing commented: “Tradedoubler is seen as the industry-leading network in the eyes of the industry’s publishers.”
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