Tradedoubler Appoints Pascal Gayat as Regional Director for France

London, UK and Paris, France – 19 November 2012 – Tradedoubler, the digital performance marketing and technology company, has appointed Pascal Gayat as Regional Director for France.   

Gayat has more than 15 years of pan-European experience across a wide variety of digital media sectors and will draw on his expertise across affiliate, mobile, search, social, retail, and local to reinforce and grow Tradedoubler’s position as the leading performance marketing network in France. 

Gayat joins Tradedoubler from New Decade Digital where he launched the SmartAdsNetwork  and DisplayInSearch advertising network offering, building additional revenues for large telecoms companies on their search portals. As a recognized expert, Gayat also recently advised digital media technology platform owners such as Kenshoo and Upcast Social.

In 2006 Gayat co-founded digital media agency, Quamediagroup SAS, which achieved Deloitte Technology FAST50 award-winning status after revenues grew by 3000 per cent in just three years.  As CEO, Gayat expanded the company internationally and was ultimately responsible for a roster of 500 clients. 

Gayat has also held senior roles with Position Technologies, Overture a Yahoo! company and 24/7 Media where he managed a portfolio of 500 publishers across France, Spain, Italy and Portugal. 

In his new role, Gayat will lead the existing advertiser, publisher, technology and operations teams to help grow sales and client service levels at Tradedoubler France even further, extending the know-how and experience of the existing team into new sectors and channels. 

“I am extremely pleased to welcome Pascal to Tradedoubler France, where we will draw on his tremendous expertise in helping large publishers invent new ways of monetising their audiences and his work with advertisers to take a strategic approach to their performance programmes,” says Rob Wilson, President & CEO, Tradedoubler.

“Pascal brings considerable international sector and revenue-generating expertise to this role, as well as an entrepreneurial flair that will serve our growing business in France well,” continued Wilson.

Pascal Gayat, Regional Director for France, Tradedoubler, says: “Tradedoubler is leading the performance marketing world internationally. It is definitely one of the very few players that can adapt to the changing digital marketing landscape where the Internet and smartphones are driving our consumption choices both online and offline.

“Together with its best of breed technology platform, its highly expert teams, its transparent business models based on performance and direct response, Tradedoubler has built a high level of trust and respect over the years which will definitely help us to keep growing both the advertiser and publisher bases across new channels in the coming years," continued Gayat.

For further information, please contact:

Amy Stevens or Liam Sherry
Berkeley PR
0118 909 090

About Tradedoubler

Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European affiliate marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality affiliate network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to users on mobile devices. 

Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.