What consumers are really using smartphones for

The experience of the internet is increasingly a mobile one and this most intimate of devices exerts a powerful and disruptive influence throughout the purchase journey. Using extensive independent consumer research in the UK and beyond, we look at how advertisers and affiliates can take advantage of the opportunities presented by UK consumer’s love affair with their smartphones.

Neil Ranatunga, Head of Mobile UK & Ireland, Tradedoubler

Neil Ranatunga has been working in online marketing since 2004, starting at a small start-up, uSwitch.com. Spending four years both as Product Manager and Affiliate Manager, he was responsible for developing their product proposition and affiliate strategy. When he left, uSwitch had been sold to EW Scripps for $366 million and the company had become a “super affiliate”.

Joining Tradedoubler in 2009, Neil has worked with a number of clients, both blue chip and niche, developing their performance marketing strategies across multiple verticals and multiple countries, as well as managing a team of Account Managers.

Seeing the latent opportunity in mobile marketing as a significant growth area for performance marketing, Neil moved over to become Head of Mobile for UK & Ireland in July 2012. He now runs Tradedoubler’s mobile proposition, overseeing its strategic development and advising merchants and affiliates on how to expand their mobile footprint.

Jane Turner, Head of Market Intelligence, Tradedoubler

As head of Market Intelligence, Jane is charged with turning data into insight and is developing a range of insight-based collateral to support Tradedoubler’s clients.  She has led Tradedoubler’s thought leadership research into mobile commerce and is currently involved in developing market-specific presentations and white papers that bring to life consumer behaviour online and on mobile.

Jane brings to Tradedoubler more than fifteen years’ experience in providing market intelligence and insight for leading media companies, including The Economist, The Week, and Time.