Tales of the Digitally Unexpected
Brands need to stand out and be brilliant like never before. Ending the day by taking us on a whirlwind journey showcasing campaigns and people from all around the world, Mel Carson – former Microsoft Advertising Digital Evangelist - will demonstrate how these examples have stood out and been successful by adapting quickly to new technology and consumer trends.
Mel Carson, Digital Marketing Evangelist and Co-Author of “Pioneers of Digital”
Mel’s seven-year role as Digital Marketing Evangelist at Microsoft Advertising was to build relationships within the online advertising community by writing and speaking about internet marketing and digital at conferences, trade shows & other events.
He began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006. It didn’t take much persuasion for Mel to help set up Microsoft Advertising’s Community Team that same year, when it became apparent that Social Media Marketing was going to be huge. He recently started his own company, Delightful Communications.
Mel has spoken about Digital Marketing, Search, Social Media and adCenter at conferences and events in the UK, Las Vegas, Los Angeles, New York, Toronto, Reykjavik, Dublin, Barcelona & Tenerife. He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College.
With his first book – Pioneers of Digital – due to be published in October, he is now based with his family in Seattle and regularly writes for Microsoft, Media Week, Brand Republic, Econsultancy and other 3rd party publications.