The Millennial Generation – passing through the eye of the storm – what comes next
With five years of economic stagnation or decline in the major developed economies of the world combining with continued acceleration in the adoption of consumer technologies and a significant re-alignment of both the global economy and the consumer psychology this is a great time to explore how today’s consumers – The Millennial Generation – are responding to these changes and which trends and behaviours should inform future business success.
Paul Flatters, Chief Executive, Trajectory
Paul set up Trajectory – an agency that specialises in analysing and forecasting trends in consumer behaviour - in September 2008 having worked previously at both The Henley Centre for Forecasting and The Future Foundation.
Paul is a very experienced consultant and media commentator taking an active role in individual project work where his previous clients include BBC, Coca Cola, Orange, Nissan, O2, Sky, Tesco, Microsoft and Waitrose. He is a regular conference speaker and is frequently invited to speak and run workshops across Europe and in America for the senior management of organisations such as Next, Bayer, Emap and IPC.