Why, Where and How to Geographically Expand your Affiliate Programme

The advent of the internet and e-commerce has meant that it has never been easier to buy goods from abroad. Conversely, it’s never been easier for you to sell your products to the rest of the world - specifically the 2.5 billion people that used the internet in 2011.

However, selling in the UK is the easy part. The UK consumer is e-savvy, trusts the internet and is perfectly equipped to shop online. By 2016, the internet is expected to account for more than 12% of UK GDP. In contrast, it will account for just 5.7% across the rest of the G20.

We examine some of the key differences between the UK, the rest of Europe and South America and the key things to consider when reaching out to a global audience.

Nick Fletcher, Account Director UK, Tradedoubler


Nick has been at Tradedoubler for five years, having held roles in both the UK Client Services and International Client Services teams. Nick recently took on the role of UK Account Director after previously holding the position of Senior International Account Manager, during which he was responsible for managing, organically growing and geographically expanding some of the company’s largest accounts across Europe and Latin America.

James Maley, International Account Director, Tradedoubler

James has over six years online experience and is currently managing the International team North West, which contains 14 of Tradedoubler largest corporate clients such as iTunes, Expedia, Hotels.com and Hertz, as well as a team of skilled Senior International account managers and account managers. 

James started off within corporate marketing and communications before switching to e-commerce; experiences include multi-channel pan European optimization, commercial and contract negotiations, emerging markets / launches, and overall objective setting and planning across multiple online disciplines.  James has occupied account management and senior management roles both UK and internationally.